Credit Suisse can now engage with private banking clients in Hong Kong and Singapore via Apple Business Chat. Clients need to be users of the bank’s digital private banking app but will then be able to communicate using the messaging app on iPhones and iPads.
"Approximately 95 percent of our clients booked in Asia who access our mobile digital private banking platform are users of iPhones or iPads, so they can now communicate with us anytime anywhere through their preferred chat channel," said Francois Monnet, head of private banking North Asia, Credit Suisse.
In the first phase, clients will be able to use the service to obtain information on their account balances and portfolio or the status of their transactions.
Credit Suisse said the next phase will involve adding more geographical booking centres and functions, including allowing clients to perform self-servicing functions such as placing trade orders and completing tasks relating to their account such as submitting forms and updating their personal details, via the relationship managers.
The Credit Suisse team will access the messages from Apple Business Chat through Credit Suisse's proprietary in-house chat platform which enables messaging to be used as an acceptable channel for clients to communicate with the bank, with the conversations taking place in a secure and compliant environment.