Epworth Investment Management Limited, the UK investment manager dedicated to serving the needs of charities, is to launch a new national campaign for its Affirmative Deposit Fund for Charities.
The fund is available only to charity investors and is designed as a safe home for a charity’s cash, paying a competitive interest rate of 0.5 percent.
Independent research among UK charities ahead of designing the campaign showed that while a good interest rate was important, other factors also rated very highly. These were personal service, the security of knowing they could trust the organisation and that it shared their values. The campaign reflects this research and highlights that the fund is only available to “those that make the world a better place”.
Despite lower rates of interest being available to charities in recent years, the fund has consistently paid a competitive rate. The campaign aims to get charities thinking about their cash deposits ans will run from June to September 2018.
Mark O’Connor, head of business development, said: “The research was illuminating. Trust and shared values are as important to many charities as returns. This fund will provide charities with the security they need in these key areas and also a competitive return that will support them in delivering their charitable mission.”
Founded in 1996, Epworth manages assets of £1.2 billion and is wholly owned by the Central Finance Board of the Methodist Church, established in 1960.